Become an instant search hit
Local Google Ads experts in Newark-On-Trent
Promote your site and adverts for your services right to the top of Google
SEO can be the best long term solution for getting found right at the top of Google, but particularly in the short term using Google Ads is the quick sure-fire way to get yourself right at the top of the search results for your given keywords.
Quick, relevant traffic to your website
So if your ad is not getting clicked on by visitors for whatever reason, you wont pay Google a dime. It’s then over to your shiny conversion driven website to turn that investment of getting somebody to your site into a new customer.
However, get your key-words and adverts wrong and PPC can be a very, very expensive exercise without any reward. If you are attracting the wrong customers to your site, they’re never going to buy from you. And that’s a very easy mistake to make. Plus, Google will continuously be giving you a score based on a number of factors such as relevance that determines how much they like you and how high they’ll position your ad. The tricky part about that is no one really knows how they come to that score, so formatting your ads correctly can be a real struggle.
Sounds like a lot of work right? Well luckily for you, we’re here to do all the work for you. We will manage your campaign, continually work on optimising and tweaking your ads, improve the cost per click you pay and ultimately the number of users who click your ad.
It’s also worth mentioning that the top 3/4 results on any search listing are going to be ads – so if you want to be in the top 3 or 4 at all times, Google Ads is the best way to do that.
How do Google Ads work?
So you’re essentially pushing the right audience to your site. Higher the audience, higher the potential sales. But for pay-per-click to be successful for you, the audience you’re attracting has to be relevant. As part of our packages, we will help you identify the right search terms to attract the most relevant audience who are most likely to want to buy from you. We agree on what you want to spend on your ads each month, then set bids that mean Google decide where and when to show your ad. The higher you bid to Google, the higher your ad will be and the more often it will be shown. Kind of like an auction.
We then setup and manage your campaign to ensure we bid the right amount so we make the most of your budget. We’ll write the copy for your ads and continuously monitor it to check the copy is relevant to what you’re wanting to promote.
Text adverts or product image ads generally appear at the top of a search page but you can also set image adverts to display to relevant users and those who have been on your site before (known as re-marketing).
Each month we’ll provide you a summary report showing what traffic we’re achieving from your ads, how much they’re costing you in bids and how many conversions we’re making you from it.